Grocery Catalog Management
Metro Online required a product catalog that made daily product discovery quick, with clear categories, accurate availability and up-to-date pricing on every page..
Metro Online
Metro Online’s grocery website and apps let shoppers in five Pakistani cities browse products, choose a payment method and track every order.
. Industry
Online Grocery Retail and Ecommerce
. Services
Grocery Ecommerce Website, Mobile & Tablet App, UI/UX Design
. Services
Grocery Ecommerce Website, Mobile & Tablet App, UI/UX Design
. Industry
Online Grocery Retail and Ecommerce
Metro Online’s grocery website and apps let shoppers in five Pakistani cities browse products, choose a payment method and track every order.
Performance Overview
5
Cities Served
3
Digital Shopping Interfaces
100%
Catalog Assortment & Updates
98%
Order Inspection Availability
What We Found When We Started
Fresh Stock Availability
The grocery website needed a browsing experience that kept pace with frequent stock changes, so shoppers always saw accurate availability before adding items to their cart.
Checkout and Payments
Checkout had to support cash on delivery, cards, bank transfers and local mobile wallets, with full order details easy to review before confirming.
Multi-City Delivery
Metro Online needed clear delivery options across all five cities, so shoppers could choose the method and time slot that suited them best.
Mobile and Repeat Shopping
The experience was inconsistent across the website, mobile app and tablet app, making it hard to browse categories, check carts and reorder groceries on any device.
Promotions and Discounts
Metro Online wanted to show offers, bundles and discounted prices clearly, so shoppers could see their savings before adding items to the cart.
What We Did: Milestone by Milestone
Initial Milestone
Grocery-Focused Ecommerce Website Development
Designed a storefront to enable customers to find their basic needs every day within easy-to-follow categories and product information. We kept navigation, shopping and checkout simple for customers buying groceries online.
Clearly presented product information, price and availability
Integrated product selection and cart and checkout processes
Made fresh food and household items easier to navigate
Improved the shopping experience on desktop and mobile
Initial Milestone
Mobile Shopping App & Purchase Management
Created a grocery shopping app that lets users browse products, manage their cart and review purchases on their phone, without needing a desktop browser.
Added product browsing and category navigation for ease of use
Assisted customers with cart to checkout and payment
Made order details easy to review
Designed a dedicated mobile interface
Initial Milestone
Product Catalog & Inventory Visibility
Organized the platform around how people actually shop for regular groceries, with clear product information and logical categories that make selection easier.
Organized fresh products, meat, dairy and frozen products into appropriate categories
Arranged household items alongside food items
Provided information about a product to assist in making a purchase
Helped shoppers review their choices before placing orders
Initial Milestone
Checkout, Payments & Delivery Preferences
Designed a transparent checkout that lets customers review key order information before confirming.
Supported cash on delivery, card payments and bank transfers
Made EasyPaisa and JazzCash mobile wallet options available
Linked payment details to the shopping cart summary
Showed delivery time slots during ordering
Initial Milestone
Tablet App & Operational Shopping Workflows
Extended the shopping experience to tablets, giving customers another convenient way to browse the catalog and compare food options.
Optimized a layout to accommodate tablet users
Kept product categories and item information easy to navigate
Maintained uniformity of product presentation across all devices
Better integration of the website and app user experience
Our Core Stack
Front-end
React.jsNext.jsReduxTypescript
Back-end
Nest.jsAWSNode.jsExpressREST API’S
Database
PostgreSQLMongoDBMySQLRedis
React.jsNext.jsReduxTypescript
Nest.jsAWSNode.jsExpressREST API’S
PostgreSQLMongoDBMySQLRedis
Deliverables
Grocery ecommerce website with well-structured product categories
Mobile app for browsing and buying groceries
Tablet app with a layout designed for larger screens
Multiple payment options, including mobile wallets
Delivery slot selection during ordering
Order details and tracking for customers
Open-box delivery built into the shopping journey
Multi-city shopping across Metro Online's five service cities
UI/UX design focused on clear product discovery and checkout
A consistent shopping interface across supported devices
Trusted Performance with Proven Results
5
Payment Methods at Checkout
5+
Organized Grocery Departments
1
Shared Catalog Across Web, Mobile & Tablet
24/7
Online Ordering Access
100%
Mobile-Responsive Storefront
“Grocery discovery, payment options and order review are combined in the digital shopping experience, making it easier and more transparent for customers to shop for their daily essentials.”
— Metro Online Project Manager
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Have a Vision?
Want to build an online grocery store that makes every shop easier? Our grocery app development services bring product search, mobile shopping and checkout into one customer journey. Talk to our team about your project through our web design, mobile app development and UI/UX design services.
