EV Product Discovery
OKLA required a digital experience that explains electric bikes and compares them with petrol motorbikes on price, mileage, battery power, charging and usability.
We built a website for OKLA, a Pakistani electric bike maker, that guides buyers from comparing models to booking a test ride.
. Industry
Electric Vehicles and Automotive
. Services
Website Development, UI/UX Design
. Services
Website Development, UI/UX Design
. Industry
Electric Vehicles and Automotive
We built a website for OKLA, a Pakistani electric bike maker, that guides buyers from comparing models to booking a test ride.







10+
Electric Bike Models Showcased
4
Experience Centers Connected
5+
Digital Buying Tools
1
Unified Test Drive Journey
OKLA required a digital experience that explains electric bikes and compares them with petrol motorbikes on price, mileage, battery power, charging and usability.
With so many models in the lineup, buyers wanted an easy way to compare them without jumping between product pages or relying on a salesperson.
OKLA wanted to turn online interest into showroom visits, but there was no straightforward way for riders to book a test ride online.
Buyers wanted to understand the running costs of electric mobility and how much they could save on fuel by switching from petrol.
OKLA’s experience centers in Lahore, Karachi, Islamabad and Multan had to be easy to find online, helping people locate the nearest one.
Shoppers had common questions about specifications, charging, range and what to consider before buying, and the website had to answer them.
Initial Milestone
Designed a product catalog that presents every OKLA electric bike with the information customers need before visiting a store.
Gave each model its own page
Presented range, top speed and battery capacity clearly
Grouped features into easy-to-read sections
Kept navigation consistent between models
Initial Milestone
Created a product discovery structure that helps visitors compare models and find the electric bike that suits their needs.
Organized technical specifications in a clear comparison table
Highlighted key factors such as battery, range and speed
Separated core specifications from product features
Used the same specification layout for every model
Initial Milestone
Designed a targeted conversion journey that enables prospects to go from researching electric bikes to scheduling their test ride experience.
Created a dedicated test ride booking feature
Matched preferred models with buyer inquiries
Presented experience center information alongside booking actions
Minimized unnecessary steps between interest and lead submission
Initial Milestone
Designed an interactive cost comparison experience to help visitors see the real-life financial benefit of electric mobility.
Added inputs for mileage and fuel costs
Estimated the difference in running costs
Connected the calculator to the wider product journey
Enabled visitors to evaluate electric mobility versus petrol use
Initial Milestone
Designed location-based features that show visitors where they can see OKLA bikes in person and speak to brand representatives.
Structured experience center and dealer information
Organized location information for easy discovery
Connected physical locations to product and test-ride journeys
Created an easy path from online research to a physical visit
Initial Milestone
Built a content hub that gives customers the information they need to decide on an electric bike.
Organized educational content on electric mobility
Supported articles about models, test rides and buying decisions
Linked editorial content to model and test ride journeys
Used educational content to answer common customer questions
Front-end
Back-end
Database
Full automotive website design and development
Pages for each model with full specification data
Integrated test ride booking journey
Experience center and dealer locator
EV buying guides and educational content environment
Conversion paths from product to test ride
Electric bike product catalog structure
Model comparison and product discovery experience
Fuel and running cost savings calculator
Lead capture and inquiry management flows
Responsive website architecture for customer devices
Online-to-showroom journey connecting research with dealerships
24/7
Product Discovery Access
360°
Model & Specification Visibility
6
Core Buying Journeys
100%
Mobile-Responsive Experience
3
Key Specs Compared: Range, Speed & Battery
“The new OKLA website gives customers a much clearer way to explore our electric bikes, understand their specifications and take the next step toward experiencing a model in person.”
— Operations & Marketing Team, OKLA
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